Event marketing support from TRC
Marketing support on offer for local events ahead of an action-packed year
Applications are now open for the 2023-2024 Regional Events Marketing Program, an annual program which sees Tamworth Regional Council provide marketing support to events in the Tamworth region.
Each year, local event organisers come together to host a wide variety of events and festivals that attract crowds from around the area, contributing to the Region’s tourism industry. The Destination Tamworth Events Marketing Support Program is an initiative by Tamworth Regional Council to provide both financial and/or in-kind marketing support to local events and festivals. Applications close on Tuesday 22 June.
Tamworth Regional Council Visitor Economy Coordinator, Linda Bridges said “it’s exciting to see a number of regional events already filling the calendar including a lot of the annual favourites. This program is a way to support organisers in marketing their event to ultimately maximise attendance.”
To be eligible for the program applicants must be able to exhibit and report back on the economic benefit of the event to the Tamworth region including an increase in overnight visitation and the viability of the event over time.
“Once applications close, the events and festivals are assessed individually to make sure they meet the criteria. Local event organisers can receive a range of marketing support ranging from media promotion, distribution of promotional material, social media promotion and the creation of promotional content” commented Ms Bridges.
Ms. Bridges concluded “Our region has so many events on offer; from music, history, arts and culture to the outdoors, there really is something for everyone to enjoy. The eligibility criteria has not changed from previous years, and event organisers from around the region are encouraged to apply for the program that offers support up to $5,000”.
To apply for the 2023/2024 Destination Tamworth Regional Events Marketing Support Program or to find out more, head to; https://www.tamworth.nsw.gov.au/events-support-program