TRC Events Support Program opens
Marketing Support Program Returns
Tamworth Regional Council’s popular Regional Events Marketing Support Program is back for another year, with applications now open for 2025-2026. The program is a platform for Council to provide both financial and/or in-kind marketing support to local events and festivals held 1 July 2025 and 30 June 2026.
Coordinator Visitor Experiences, Linda Bridges says the program is a practical way Tamworth Regional Council can help promote events, to bring more visitation to the region. “The Regional Events Marketing Support Program aims to build awareness and drive participation for locally run events in the region.” Linda says.
In order to qualify for funding, events must be able to report on three key focus areas;
- the economic benefit of the event to the Tamworth region
- an increase in overnight visitation to the Tamworth region; and
- demonstrate how the event will grow from its current state
Each event and festival applicant are assessed individually to make sure they meet the criteria. Local event organisers can receive a range of marketing support ranging from media coverage, distribution of promotional material, social media promotion and the creation of promotional content. Over the last 12 months, Tamworth Regional Council has supported 13 events through the program including the Barraba Show, Bendemeer’s Grey Fergie Muster and most recently, the Great Nundle Dog Race. Event organisers are encouraged to apply for the program that offers support from $100 up to $5000. Applications are now open and close Thursday 22 May 2025. Find out more here: 2025 - 2026 Regional Events Marketing Support Program | Tamworth Regional Council