Top 15 most trusted brands in Australia

5th June 2024

2024 MOST TRUSTED BRANDS AUSSIE winners announced!

CELEBRATING the 25th ANNIVERSARY of TRUSTED BRANDS!

Reader’s Digest has announced the results of the 25th Annual Most Trusted Brands survey. And the results speak volumes about the formula trusted brands use in a volatile market – retaining trust during difficult financial times requires timely innovation, swift adaptability and, above all, commitment to their customers. The winning brands understand that holding on to trust involves continuously demonstrating an unwavering commitment to their customers. Being consistent and transparent is vital to build on existing brand strengths as well as capture sustained future growth.

For a quarter of a century, our Trusted Brands survey has revealed three timeless ingredients in creating trust: consistency, reliability and value-for-money. When times are challenging, customers can opt out of long-established purchasing habits. They do this out of need. But a brand that is recognised as being good quality, of always being value-for-money and having a reputation untainted by controversy will always keep their loyal customers. Award-winning trusted brands work tirelessly to retain the trust of their existing customers and appeal to new ones, despite the challenges.

With the survey now in its 25th year, a total of 4300 Australians of a mixed demographic were asked to rate their levels of trust in well-known brands.

The Top 15 Most Trusted Brands – across all categories are listed here:

  1. Dettol
  2. Band-Aid
  3. Cadbury
  4. Bunnings Warehouse
  5. Dulux
  6. Cancer Council (sunscreen)
  7. Bridgestone
  8. Panadol
  9. Toyota
  10. Bega
  11. Weber
  12. Royal Flying Doctor Service of Australia
  13. Dairy Farmers
  14. Glen 20
  15. Selleys

The full list of the 2024 Australian Most Trusted Brands Awards winners can be seen here https://www.trustedbrands.com.au/

News for June 2024